Instagram as a platform for hair selling

Online hair selling is  one of the most  booming businesses in this 21st century. In the era of digitalization , everyone wants things done easier and faster and this has brought about the crowd and attention given to online businesses. When it comes to hair selling, customers are available from all walks of life making it easy for selling and buying activities to go on. Everyone  wants to look beautiful and attractive when their hair matters are concern without going through so much stress, lots of people sort to online platforms to get their dream looks anytime ,anywhere and any how they want it.

These particular online business normally use new media platforms to operate. Some of the mediums for online business operations include the social media platforms like Instagram, Facebook, WhatsApp etc and  some online shops like kiiku, jumia, Amazon and many .

However, Instagram which is one of the best amongst all the hair selling platforms used, is a visual platform which  helps to form a more personal connection with customers,  helps share  videos of products and services,  and also help engage with  customers all over the world .It is one of the most used and sorted platforms when it comes to hair selling . It  also has the ability to  influence it's users in their decision making when selling and buying is concerned.  this particular platform has influencers and fashion icons that people admire and follow and these Instagram hair sellers use these people to market their hairs. All these bring so much attention to their pages and increasing their buying and selling activities. There are different type of hair sellers on Instagram , there are people  who do whole selling  of hairs only ,  some who sell wig caps only , people who do just braids and some who do basically everything that concerns hair selling.

Instagram talks more about looks  and this helps hair sellers get their target audiences because most people sort to Instagram for their looks  when it's time for special occasions or regular day looks. Looking good is now the order of day since it is said that  a woman's beauty lies in the power of her hair. When it comes to hair sales , promotions and giveaways from the hair sellers , women don't joke with it and these are the ways these hair sellers gets to attract their customers and maintain them .

Instagram gives room for free - trading which brings about competition among online businesses when it comes to selling and buying . However it would be said to be an advantage to customers because it helps them  go through the ranges of products and select what's best for them .on the other hand, hair sellers see this as a disadvantage on their side because they struggle to get customers due to the different varieties of hairs that are being advertised on the same platform. All these push  hair sellers on their toes making them produce nothing but the best and introduce even more creative forms of hairdos just to promote and maintain their businesses online.

The most interesting aspect of this online sales is that provisions are made by these hair sellers when there is a need for purchasing and delivering of their products and services. There is room for delivering of hairs after purchase and  home service rendering by some of  these hairdressers where they come to dress the  hairs of their customers in the comfort of their homes. In the aspect of deliveries , there are dispatch riders that delivers the hairs bought online to the various homes allocated by the buyers making it convenient for them .

Even though, there are times where  people complain of fraud among  online business ventures, most especially hair sellers where they deliver fake hairs  and some  bring different things contrary to what they post on their pages , Instagram still has ways dealing with such problems and also some individual customers sometimes reach the the producers of these hairs  through their handles and personal contacts  for compensation and proper clarification.

I would say aside from this particular problem, Instagram is one of the best  platforms that makes hair selling enjoyable.

Written by
Apaloo Judith Efoua Fafali.

Below is the link to my podcast

https://anchor.fm/group10%20onlinehairsales/episodes/ep-edaf5s/Apaloo-Judiths-podcast-a1uop6m