Social Media and Selling of human Hair. (DCS20147)
The sudden rise of social media playing important roles in our daily lives didn't just happen overnight. As the world becomes globalized with science and technology incepting every single thing humans can think off basically being mediatised. Today almost everything can be done online as the world advances in technology has led to our daily activities being moved to social media. We sell online, cook, teach, learn, interact etc.
As part of the many things being sold on social media, human hair is one of the few to have gained much publicity and exonerated market with many ladies buying online instead of moving to the market centers to make purchases. I ask, is it the beauty of trying new adventures online that makes these ladies ignore the dangers that can be associated with such purchases or prices given online are way cheaper? Well this puzzle needs the to solved the very users of human hair.
In my little exploitation surfing a few domains like Jumia, Kiiku, Julls, Amazon and other personal handles on Instagram like Wighausgh, the_hair_lounge, lucky_luxury1 just to mention a few, it turned out most human hairs, Wigs, hair extensions, Brazilian hair and the likes look better and has some picture enhancements which makes them look more attractive for purchase.
Online marketing is a big deal in Ghana now. Speaking to a lady who made a purchase on wighausgh of which her name remains anonymous, "delivery and quality was as it was seen. Can't imagine how it will cost me going to the market Thanks Wighausgh". She stated
Nana_AmaX also states "I just love it, your delivery is so fast".
Many ladies believe this new way of buying is more fun and time saving provided you can make an Order.
Talking about prices every brand of hair literally has it price tag. Almost every website or hair seller on Instagram has it own pricing. But as to whether the venture is very profitable comparing the amount of data one needs before being able to access social media. Well so far as quality is being delivered the cost is ignored.
Social media sales of hair may have taken a good twist since most millennials spend 2/3 of the time on social media according to Facebook reports published 2018. With this new audience almost always online, it becomes easy reaching target audience very easy according to the report. This has therefore push the service providers to creat a more favorable space for marketing on social media especially Facebook and Instagram. You can create a business account where your product reaches thousands of individuals a day. The inclusion of Instagram Advertising has also revitalized the marketing space on social media.
Escape the hustle, embrace the new way of buying and selling using social media (Instagram or Facebook) to make life easier and more beautiful.
David N. Appiah (DCS20147)
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